Blackberry Quits? Sorry, Our Valued Customers, We Couldn't Keep the Pace .

Blackberry is to stop designing smartphones in-house after 14 years, the company has announced.
Once a market leader, the company has struggled to keep pace with modern handsets produced by rivals such as Apple and Samsung. In May, the company's chief executive, John Chen, said he would know by September whether the hardware business was likely to become profitable. Now, Blackberry says it will outsource hardware development to partners.

BlackBerry has joined Yahoo, Nokia and other technology industry stars felled by an internet age in which companies are forced to evolve quickly or perish.
Canadian-based BlackBerry announced Wednesday it would halt in-house production of smartphones, marking the end of an era for the once-dominant handset producer.
Originally known as Research in Motion, the company earned a dedicated following of "CrackBerry" addicts and introduced millions to the smartphone.
But, its lustre faded with the introduction of the iPhone in 2007 and a large number of low-costs Android handsets that followed.BlackBerry travelled a road well-worn.
Finland s Nokia, once the world s largest mobile phone maker, has seen its smartphone business go up in smoke as well.

                                A Bumpy History:
The Blackberry 5810 is described as one of the first smartphones
March 2002: 
Technology company Research In Motion (RIM) released the Blackberry 5810 - a phone, email and mobile web-browsing device with a full Qwerty keyboard. Described as one of the first smartphones, it was able to make and receive calls when connected to a headset.

Now featuring a colour screen, camera and an improved mobile web browser, Blackberry handsets became popular in the business world and soon enjoyed celebrity endorsements from the likes of Kim Kardashian.

June 2007:
Steve Jobs introduced Apple's iPhone. The device is said to have changed the course of the smartphone industry by introducing downloadable apps and bringing an easy-to-use touchscreen device to the mass market. The iPhone was the first mobile phone to feature a "full" web browser, something Blackberry executives are reported to have thought would cause mobile phone networks to collapse.
The Blackberry Storm was designed to battle the iPhone
November 2008:
Under pressure from mobile networks to develop an "iPhone killer", Blackberry produced the Storm. The handset featured a touchscreen that physically clicked when pressed, to emulate the feeling of the firm's famous keyboards. The device ran Blackberry OS - the firm's legacy operating system, which had been built before the advent of downloadable apps. Critics said the Storm was glitchy and slow, and its web browser paled in comparison to the iPhone's offering.
Despite the Storm's poor reception, Blackberry continued to grow its market share until 2010.

April 2011:
The company launched its Playbook tablet, its first device to ditch Blackberry OS in favour of a new, modern operating system. The Playbook was marketed as a larger-screen "companion" for the firm's smartphones but lacked basic features such as a built-in calendar and email app. By December, the company had written $485m (£370m) off the value of its unsold tablets.
The firm's chief executives Mike Lazaridis and Jim Balsillie stepped down soon after.

January 2013: 
RIM became Blackberry Limited and launched its BB10 operating system, six years after the appearance of the iPhone.
The platform struggled to attract app developers, who were already occupied producing software for Android and iOS and were reluctant to support a third platform. Big-name apps such as Google Maps, Instagram and Snapchat never officially made it to BB10.
Blackberry Priv was the final device designed in-house
October 2015: 
Blackberry released its first Android-powered smartphone, Priv, seven years after rivals produced the first Android devices.
Sales of Priv were thought to have missed targets and the firm's current chief executive John Chen later admitted the device had been too expensive.

Blackberry's latest handset was designed by Alcatel owner TCL
July 2016:
The company's first touchscreen-only Android device, Dtek 50, was released. To reduce costs the handset was based on a phone manufactured by Alcatel owner TCL.
Its survival of the fittest that explains everything behind every complex theory. You either evolve or get perished. We hope to keep seeing a lot of softwares developments from the RIM.
Post A Comment
  • Blogger Comment using Blogger
  • Facebook Comment using Facebook
  • Disqus Comment using Disqus

No comments :